Our values define us as a people and as a firm
Values and Principles
For over 115 years, Merchant & Gould attorneys have been helping to develop, protect and maximize IP assets for innovators at the leading edge of technology in the United States and around the globe. In many ways, we have been leaders ourselves. Offering our leadership to you, we are guided by these principles:
"The patent system provides the fuel of incentive to the fire of genius."
As always, technology is fueling the practice of law. Obtaining patents and enforcing them remains the driver behind benefiting from technology in the new economy. The first person to invent something, describe it in a patent and properly protect it gets a 20-year exclusive right that ideally pays back the research and development dollars spent to discover, create and market the invention — with profit to spare.
Innovation is an extraordinarily valuable asset. Creative intellectual property law strategy that identifies innovative solutions and adds value to business and society is at the heart of what we offered clients a century ago and what our attorneys will continue to provide in the future.
That is the fundamental notion behind M&G's intellectual property practice and it will be the same as the firm counsels and represents its clients in the decades ahead.