Careers

At M&G, we dedicate ourselves to finding the best solutions to our clients’ challenges, no matter where it takes us.

Case Studies

Industries

Offices

About Merchant & Gould

Pages

People

News Room

Practices

Staff

Home - Merchant & Gould P.C.

As Merchant's Director of Business Development &amp; Marketing, Misty Borg Misterek oversees the firm's business development, marketing, and PR efforts across all seven locations. Since joining the firm in 2001, she's been instrumental in strategizing and implementing the firm’s business development practices.

contentpilot/introduction

Strategic Advisor &amp; Experienced Marketer

core/heading

As part of the leadership team, Misty Borg Misterek dedicates her time to defining the strategic vision of the firm and executing that vision to maintain Merchant &amp; Gould’s position as a leading national intellectual property law firm. She’s constantly evaluating new growth areas and leading new business development initiatives to further support the firm’s development goals.

core/paragraph

Misty’s breadth and depth of marketing experience aid in her ability to develop the strategy for all marketing endeavors while also supporting her small but nimble department in executing that strategy. With an internal drive to consistently exceed expectations, Misty leads all marketing endeavors&nbsp;to benefit the whole firm, making M&amp;G’s brand and each individual attorney shine.

Law firm marketing is one of the most competitive marketing spheres around. This is why Misty’s goal is to ensure that each lawyer and the firm, as a whole, stands out from the crowd, while keeping M&amp;G front and center in any marketing arena.

Certified Master Coach

One of Misty’s greatest passions is empowering and coaching those around her. She partners one-on-one and in small groups to help the firm’s attorneys find new business opportunities and develop their interpersonal and client connection skills.

Additionally, Misty spearheads coaching initiatives across the firm in ways that make it feel like a natural extension of the firm’s day-to-day. Her goal? To ensure each attorney embraces their strengths and puts their best foot forward for themselves and the betterment of the firm. In 2019, Misty became a Certified Master Coach through Law Vision and LSSO’s dual Coaching Advantage© certification program.

It Isn’t “All Work and No Play,” Of Course

Off-the-clock, you’ll find Misty spending cherished time with her husband, daughter, and two dogs. She also volunteers when she can; she’s currently on the board of directors for her neighborhood association. Fun fact: Misty loves undertaking new creative pursuits and has most recently dabbled with a variety of acrylic painting techniques.

LawVision/LSSO Coaching Advantage© Certification Program, 2023, 

LMA-Lead Star™ LDC Program, A.A. Business, 

DeVry College of Media Arts & Technology, B.S. Multimedia Design, Development, and Management, 2020, 

Bismarck State College

Misty Borg Misterek, Director of Business Development & Marketing

she / her / hers

Minneapolis

Merchant &amp; Gould is pleased to announce that <a href="/people/misty-a-borg-misterek/">Misty Borg Misterek</a> has been promoted to Director of Business Development &amp; Marketing, effective Jan. 1, 2022. While based in Minneapolis, she manages the firm’s business development, marketing, and public relations efforts firm-wide. 



“Misty has significant history with our firm, robust background in business development, a wealth of knowledge and experience in the legal field, and the right passion to tie it all together. We are excited about increasing her role and identifying new outreach opportunities during Merchant &amp; Gould’s next phase of growth,” said Christopher J. Leonard, Managing Director and CEO of Merchant &amp; Gould. 



With the firm since 2001, Misty has a deep dedication and plays a pivotal role in strategizing and implementing the firm’s business development practices. She’s continuously evaluating new growth areas and leading new-business initiatives to further support the firm’s development goals. As part of the leadership team, Misty dedicates her time to defining the strategic vision of the firm and executing that vision to maintain Merchant &amp; Gould’s position as a leading national intellectual property law firm. Misty’s breadth and depth of marketing experience aid in her ability to develop the strategy for all business endeavors.&nbsp;



“Misty has the knowledge, confidence and leadership skills to shape a complex and vital role in marketing. She also shines with her eagerness to pursue business development projects that help grow the firm,” said <a href="/people/william-d-schultz/">William D. Schultz</a>, marketing partner. “But it is Misty’s focus on relationships – from the attorneys and staff members to industry professionals and communities – that define her as a professional and as a connector for our firm.”  



Leading up to her promotion, Misty has been involved with several firm-wide committees, currently serving on the Diversity Committee and Marketing Committee. She is also affiliated with professional organizations, such as the Legal Marketing Association (LMA) where she currently co-chairs the Solo/Small Team Special Interest Group and the group’s Pre-Conference Program. In addition, Misty is a national member of the American Marketing Association and Association of Legal Administrators.



Congratulations, Misty!

Misty Borg Misterek Promoted to Merchant & Gould’s Director of Business Development & Marketing

Director of Business Development & Marketing

Misty A. Borg Misterek

Legal Marketing Association 
National, member 
  Midwest Region, member 
  LMA Solo/Small Team Special Interest Group Co-Chair, 2022 &#8211; present 
  LMA Solo/Small Team Special Interest Group Pre-Conference Program Co-Chair, 2022
Legal Sales and Service Organization
American Marketing Association
Association of Legal Administrators
&nbsp;

Professional Affiliations

Recipient of Merchant &amp; Gould&#8217;s Extra Mile Award, 2014

Misty A. Borg Misterek

Education

Professional Affiliations

Awards & Recognition